Liquid Variables Used in the "R+ Back in Stock" Email Template

This article documents every Liquid variable referenced in the R+ Back in Stock notification email template. Use it as a reference when customizing the email content, checking why a field may be blank, or explaining to a client which data points populate automatically.

Variables are grouped by the object they belong to: product, variant, shop, and subscriber.

Product Variables

product.title

The name of the product that came back in stock. Displayed in the email's <title>  tag and again inside the product info block.

Variant Variables

The email is tied to a specific variant of the product (not just the product itself), since stock status and pricing are set at the variant level.

variant.image.src

The image URL for the specific variant. If no variant image is set, the entire product image block is skipped (wrapped in a conditional check).

variant.image.alt

The alt text for the variant image, used for accessibility and shown if the image fails to load.

variant.title

The variant's name (e.g., "Small / Blue"). This is only shown if the variant has a real title — Shopify's default single-variant products use "Default Title," which is explicitly excluded so it doesn't show up as a label.

variant.sku

The variant's SKU code. Only displayed if a SKU value exists.

variant.price

The current selling price of the variant.

variant.compare_at_price

The original ("was") price, shown with strikethrough styling next to the current price. Only displayed if a compare-at price is actually set on the variant.

variant.url

The direct link to the product/variant page, used as the destination for the "Shop Now" button.

Shop Variables

shop.email_accent_color

The merchant's brand accent color, set in Shopify's email settings. Used for links and the CTA button background so the email matches the store's branding automatically.

shop.logo_url

The URL of the store's logo, shown in the header. If no logo is uploaded, the store name is shown as text instead.

shop.logo_width

The configured display width (in pixels) for the logo image.

shop.name

The store's name. Used as a text fallback in the header (if no logo exists) and again in the footer.

shop.url

The store's homepage URL, linked from the footer under "Visit our store."

shop.address.address1

The store's street address, shown in the footer if present.

shop.address.city

The store's city, shown in the footer if present.

shop.address.province_code

The store's state/province abbreviation, shown in the footer if present.

shop.address.zip

The store's postal/ZIP code, shown in the footer if present.

shop.refund_policy.url

Link to the store's refund policy page. Only shown in the footer if a refund policy has been configured.

shop.privacy_policy.url

Link to the store's privacy policy page. Only shown in the footer if a privacy policy has been configured.

Subscriber Variables

These relate to the person who signed up for the back-in-stock alert, not the store itself.

subscriber.manage_subscriptions_url

Link allowing the subscriber to manage their back-in-stock notification preferences. If this exists, it's shown alongside an "Unsubscribe from all" link.

subscriber.unsubscribe_url

Link to unsubscribe. Behavior depends on context:

• If subscriber.manage_subscriptions_url  is also present, this appears as "Unsubscribe from all," next to the manage-subscriptions link.
• If manage_subscriptions_url  is not present, this appears on its own simply as "Unsubscribe."

Conditional Logic Summary

Several sections of the template only render when certain data is available, which is worth keeping in mind when previewing or troubleshooting the email:

Quick Reference List

• product.title
• variant.image.src
• variant.image.alt
• variant.title
• variant.sku
• variant.price
• variant.compare_at_price
• variant.url
• shop.email_accent_color
• shop.logo_url
• shop.logo_width
• shop.name
• shop.url
• shop.address.address1
• shop.address.city
• shop.address.province_code
• shop.address.zip
• shop.refund_policy.url
• shop.privacy_policy.url
• subscriber.manage_subscriptions_url
• subscriber.unsubscribe_url